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September 10, 2015

 

The Duluth Trading Company was looking for a way to promote its men’s Henley-style collarless polo shirts. It thought of Don Henley, the lead singer of the Eagles, whose first big hit in 1974 was called “Take It Easy.” So it created an ad that said, “Don a Henley and...

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‘Comparative advertising’ was close to the line but okay

November 19, 2015

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